" In January of 2006, my sister's husband was killed by a 16 year old drunk driver. It was a devastating time for all of us. She has two small boys and our focus became making sure they were all doing okay. After they had time to begin healing, both mentally and physically, it became clear that we had to do something important in relation to this tragic unnecessary event. My friend and I wanted to open an online boutique, but not just any boutique! We wanted to send a message through our merchandise that would say something about who we are, where we have been and our belief in the positive young leaders of today.

We created the "Focus Line". This is a line of T-shirts for Outstanding, Self Aware Teenagers. We believe that the best way to combat teenage drinking is to set high expectations and watch kids rise to the challenge. If you are that kind of teen, or that kind of parent, we are HAPPY you are here. Thank you for your work and dedication to your future.
-From their Web site